Quick Bites: Savoring Success - Unlocking Foodservice as a Sales Channel for CPG Brands
As workers return to offices and diners to restaurants, the demand for natural products in Foodservice channels continues to explode. This provides a huge opportunity for emerging brands to generate awareness and trial to grow their businesses. Whether you could sell ingredients to Foodservice distributors or provide finished products directly to Foodservice accounts like offices and fast casual restaurants, this event is for you! We will hear from a diverse group of buyers, distributors, and brands on the best practices, strategies, and trends that will enable small brands to effectively navigate the competitive Foodservice landscape.
Jen Berliner is the General Manager of Moonshot, a new line of climate-friendly crackers made with regeneratively grown ingredients. She’s passionate about creating behavior change that makes people and the planet healthier.
Prior to Moonshot, Berliner was the CEO of Medlie, a leading fresh vegetable snacking platform incubated by Sonoma Brands. Berliner joined Medlie (formerly ZÜPA NOMA) in late 2016 from PepsiCo, bringing strong experience in growth strategy, insights-driven innovation, and channel and customer specific marketing programs. During her time at PepsiCo, she grew Mug Root Beer, Manzanita Sol, and SoBe; commercialized multiple “better for you” Foodservice innovations, and led Shopper Marketing at top retailers for three of PepsiCo’s $1.5B+ food & beverage portfolios.
Before joining PepsiCo, Berliner developed integrated marketing campaigns at GMMB, a communications strategy firm in Washington, D.C. She has also consulted for Google Food, where she led qualitative research into employee eating habits and provided recommendations implemented at the corporate level to improve food choices. Berliner earned a B.A. in Political Science and French from Vanderbilt University and an MBA from the Yale School of Management.
Anna Dair is Director of Business Development at Straus Family Creamery, whose mission is to help sustain family farms in Marin and Sonoma Counties by providing high quality, minimally processed organic dairy products, and to support family farming and revitalize rural communities everywhere through advocacy and education. Straus Family Creamery is committed to reaching carbon neutrality at the Straus Dairy Farm as well as all partner farms, by 2030.
Anna is responsible for leading Straus’ specialty and wholesale business, including all traditional foodservice segments. She also heads the company’s consumer relations function. Anna has worked in the food industry for close to 20 years, cultivating the value and benefits of sustainably raised and organic foods within the industry. Prior to joining Straus, she held sales leadership positions in the sustainable meat industry, including Niman Ranch, one of the first branded companies to ban the use of antibiotics and hormones in meat production.
Danielle Pilarski is a graduate of Pennsylvania State University’s Hotel, Restaurant, and Institutional Management program. She currently resides in Pittsburgh, PA where she is married and has two children – ages 4 and 6.
Danielle began her career with Bon Appétit Management Company in operations at an ivy league university in Philadelphia, PA. For the past ten years, she has been on the corporate Purchasing team - currently as a Senior Purchasing Manager - where she supports Bon Appetit’s 500+ Higher Education, B&I, and Specialty accounts nationally in all purchasing activity, including standard compliance, product sourcing, and vendor relations.
In her free time, Danielle enjoys spending time outdoors with her family, attending concerts, and cheering on her favorite Pennsylvania sports teams.
Jimmy has worked with his family’s business in the fresh, gourmet, and natural foods categories for over 20 years. He is the director and co-founder of Fruit For Thought, which is an all-natural dried fruit, nut, and trail mix CPG brand born out of the family business in 2017. He is passionate about team-building, finding solutions for challenging problems, and business strategy. Jimmy graduated from San Jose State University with a BS in Business Management Information Systems and lives in the San Francisco Bay Area with his wife and two kids.