Sherry Frey brings more than two decades of industry experience to her role as Vice President, Total Wellness at NielsenIQ.

With a background in market research, innovation and consulting, she has elevated clients across the fresh, CPG and wellness industries, providing forward-thinking insights, combined with practical strategies.

In addition to leading NielsenIQ’s Total Wellness team and industry engagement, Sherry has been a featured speaker at many national and international industry events and is often sought as a media and analyst resource on topics related to consumer health, wellness and environmental issues.

Sherry’s view of health and wellness spans beyond personal health and wellness, encompassing how we collectively think about the health of the planet.

Passionate about transforming the future of food, Susie Picken leads Marketing at Big Tree Farms, bringing rich experience from pioneering brands like Miyoko's Creamery, Scharffen Berger, and Amy's Kitchen. With an MBA in Marketing and Economics, she combines creative consumer engagement with strategic insights to elevate sustainable brands in today's dynamic marketplace. Her innovative approach to storytelling makes Fair Trade and Regenerative Organic Agriculture resonate with modern consumers, helping reshape the natural products landscape. As Board member of Naturally NorCal and past-Chair of Naturally North Bay, she unites innovative brands to amplify the impact of conscious business practices.