Event Details
Quick Bites: Sustainable Packaging As A Brand Asset
Join Naturally Bay Area for an enlightening discussion on how your packaging choices tell your brand story, and how to position your brand for success. Experts in both brand building and sustainable packaging will share insights on the latest trends, innovations, and strategies to leverage more environmentally-friendly packaging as a competitive advantage. Learn how to align your brand with sustainability, meet retailer and consumer demands, and enhance your market position.
The panel will explore:
- What sustainable packaging means and how it shapes strategy.
- Key innovations that align with consumer and retailer demands.
- The evolving role of packaging in brand storytelling.
- Navigating trade-offs between cost, functionality, and sustainability.
- Communicating sustainability through packaging to retailers and consumers.
The panel will be moderated by Jen Berliner, Naturally Bay Area Board Member and Head of Marketing, Sales and Ecommerce for Patagonia Provisions.