Event Details

Quick Bites: Sustainable Packaging As A Brand Asset


Join Naturally Bay Area for an enlightening discussion on how your packaging choices tell your brand story, and how to position your brand for success. Experts in both brand building and sustainable packaging will share insights on the latest trends, innovations, and strategies to leverage more environmentally-friendly packaging as a competitive advantage. Learn how to align your brand with sustainability, meet retailer and consumer demands, and enhance your market position.


The panel will explore:

  • What sustainable packaging means and how it shapes strategy.
  • Key innovations that align with consumer and retailer demands.
  • The evolving role of packaging in brand storytelling.
  • Navigating trade-offs between cost, functionality, and sustainability.
  • Communicating sustainability through packaging to retailers and consumers.


The panel will be moderated by Jen Berliner, Naturally Bay Area Board Member and Head of Marketing, Sales and Ecommerce for Patagonia Provisions.

Speakers

  • Jen Berliner (Head of Sales & Marketing at Patagonia Provisions)

    Jen Berliner

    Head of Sales & Marketing at Patagonia Provisions

    https://www.patagoniaprovisions.com/

    Jen Berliner is the Head of Marketing, Sales & Ecommerce at Patagonia Provisions, Patagonia's food and beverage division. At Patagonia, she focuses on commercializing and scaling foods that help fight the environmental crisis, with an emphasis on building consumer awareness and adoption of regenerative organic agriculture.

    Prior to Patagonia, Jen was the General Manager and CEO of two high-growth natural foods startups, Medlie, which made organic vegetable drinks, and Moonshot, the first climate-friendly snack brand. She grew Moonshot from its inception to 3,500 retail locations in under two years. Moonshot was the 2021 Expo West NEXTY winner for Best New Salty Snack, a featured brand in Whole Foods Market’s 2022 Top Trends list, and was acquired by Patagonia in March 2023.

    Jen previously worked at PepsiCo, holding multiple brand management roles with a focus on strategy and better-for-you product innovation, and GMMB, a policy-focused cause marketing agency. She holds a BA from Vanderbilt University and an MBA from the Yale School of Management. Jen serves on the boards of the Yale Center for Customer Insights and Naturally Bay Area. She resides in San Francisco with her husband and two sons.

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  • Kelsey Anderson (Account Manager at Pacific Southwest Container)

    Kelsey Anderson

    Account Manager at Pacific Southwest Container

    https://www.teampsc.com/

    With 15 years of experience in the paper and packaging industry, Kelsey has developed a deep expertise in a wide range of packaging solutions. They have worked across various segments including folding cartons, labels, rigid boxes, and paper mills.

    For the past 7 years, Kelsey has been a key player at Pacific Southwest Container, initially serving as a Project Manager before transitioning to an Account Manager role for the last 2 years. Their focus has been primarily on the beverage and CPG sectors, where they offer specialized knowledge in corrugated packaging, folding cartons, and single face lamination.

    Kelsey is dedicated to advancing sustainable practices within the industry and brings a wealth of experience to the panel discussion.

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  • Joseph Button (Vice President, Sustainability & Strategic Impact at Straus Family Creamery)

    Joseph Button

    Vice President, Sustainability & Strategic Impact at Straus Family Creamery

    https://www.strausfamilycreamery.com/

    Joseph has worked at Straus Family Creamery since 2016 where he currently serves as Vice President of Sustainability & Strategic Impact. He is responsible for achieving positive sustainable impacts throughout the mission-driven company's operations.

    Joseph also works to ensure the generational viability of organic dairy farms in Northern California by driving initiatives that improve the farms’ ecological health and the farmers’ financial resilience, including the pursuit of Straus' 2030 carbon-neutral dairy farm goal.

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  • Alexandra Crane (Senior Brand Director, Product of Grove Collaborative)

    Alexandra Crane

    Senior Brand Director, Product of Grove Collaborative

    https://www.grove.co/

    Alex Crane is an early Grove Collaborative employee who joined the team to help build their Grove Co. brand. Over the past nine years, she’s lead product development, innovation and supply chain through going public, getting into retail and committing to moving Beyond Plastic.

    Sustainable packaging is a defining feature of the Grove Co. brand and the team’s ambition in greatly reducing or entirely eliminating plastic packaging has only grown. Alex loves the challenge of building sustainable, efficacious and accessible products and is proud to work on a team committed to changing the paradigm in home care and beyond.

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  • Paul Kagiwada (Creative Director of Trinity Brand Group)

    Paul Kagiwada

    Creative Director of Trinity Brand Group

    https://trinitybrandgroup.com/

    Paul Kagiwada is a respected thinker and creator, having led the creative arm of Trinity Brand Group as its Creative Director for the past 11 years.

    With a focus on strategic design and sustainability, he has spent more than 20 years building and growing iconic brands across industries from fashion retail to luxury wine to software to natural foods.

    Paul’s breadth and depth of experience working with the world’s largest – and smallest – companies have afforded him the opportunity to apply sustainable design principles across a number of creative and strategic programs. His emphasis on reducing the packaging and design industry’s ecological footprint has driven major innovation programs with global spirits leaders Pernod Ricard and Constellation Brands.

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