Olivia Chen, Co-founder & CMO of Twrl Milk Tea, is a creative entrepreneur passionate about community building, storytelling and marketing.

An expert in guerrilla marketing, Olivia has a proven track record in developing brand stories with focus on optimizing messaging, effective marketing mix, and maximizing sales conversion. Passionate about creating positive change and growth while sharing her Taiwanese culture and traditions, especially Boba Milk Tea, with the world.

Olivia holds a B.S. from University of Berkeley, Haas Business School and an MBA/MA from University of Pennsylvania, The Wharton School and The Lauder Institute. She led global and domestic product marketing teams at Estee Lauder (Clinique, Donna Karan Cosmetics, and Origins) and is a former publicist for Amazon and New York Times bestselling authors.

In her spare time, Olivia is an avid baker and bento creator.

Donna’s career spans multiple industries, showcasing her adaptability and leadership. As a commodities trader, she developed expertise in market analysis and risk management. Transitioning to entrepreneurship, Donna embraced the challenges of sustainable and regenerative farming and thoughtful, restrained winemaking. Through her love for fermentation, she leveraged her experience to pioneer a better-for-you, ginger-based adult beverage brand, G’s Hard Ginger Beer. Donna’s journey reflects a blend of analytical acumen, creativity, courage, and determination.

Christine Keller's career has been dedicated to food and CPG product development working on blue sky and new-to-the-world food innovations.

With experience in multiple food categories, as well as a deep knowledge and passion for
fresh foods and produce, she has branded launched products for Fresh Express, Safeway, Mann Packing, Dole and Plenty, and advised countless others on strategic innovation pipelines.

Her passion for food and brands people love, has cultivated an interdisciplinary skill-set that
covers all aspects of Marketing — from development, to consumer marketing and business management. She's obsessed with the creative ideation process and uncovering details
necessary to generate businesses & insights that are both innovative and practical.

Although accurate market assessment and building the business can be challenging at times, she loves connecting with consumers on a fundamental level.

Successful products & brands reflect our common desires. Christine brings a positive and energetic leadership approach to deliver excellent business results.

Christine has been interviewed and published in Vogue, SF Chronicle, Chef’s News, Progressive Grocer, Washington Post, Wall Street Journal, NPR’s The Salt, BBC and The New York Daily News. And, can be seen in the documentary filmSuper Size Me 2.

She is lifelong learner with a degree in Journalism/Media, an MBA and continuing education at Culinary Institute of America, UC Davis Applied Sensory Science, Stanford and The San Francisco Wine School.

Ben Mand is CEO of Guayakí Yerba Mate. Prior to joining Guayakí, Ben was CEO of Harmless Harvest. At Harmless Harvest, Ben had successfully transformed Harmless Harvest by tripling sales, radically streamlined the supply chain, and ultimately transformed an unprofitable business into a profitable and scalable company. Ben also led the successful acquisition of Harmless Harvest by Danone.

Perhaps most importantly, Ben’s passion and commitment to the company’s mission-led objectives has resulted in assistance to >38k people in Thailand via Fair For Life initiatives, a transition to >50% regenerative organic farming, conversion to 100% rPET bottles, and bringing Harmless Harvest dramatically closer to its goal of 100% zero-waste.

Over the past 20 years, Ben has worked in various brand marketing and innovation roles at leading companies including General Mills, Johnson & Johnson, and Interbrand. He has made an impact as a change agent, driving improvements in health, sustainability, and social impact while delivering consistent sales and profit growth. Prior to joining Harmless Harvest, Ben oversaw all marketing, innovation and creative strategy for Plum Organics, a leading organic baby food brand. Under Ben’s tenure, the brand quickly accelerated from #3 to #1 in the category.

Ben is a seasoned speaker and has been featured at industry events including SXSW, Natural Products Expo and Advertising Week, speaking about everything from socially-minded business practices to marketing with empathy.