Event Details

Naturally Bay Area: Maximize Your Reach with Local & Regional Distributors in Northern California

Wednesday, October 30, 5:30 โ€“ 8:00 p.m.

Block Community Hub​, 1955 Broadway, Oakland, CA 94612

Free for Members, Non-Members Welcome


Join us for an engaging evening as we discuss the ins and outs of working with local and regional distributors in Northern California.


This is a two-part event: panel discussion + table-top sampling showcase.


This event will kick off with a panel discussion about how to effectively navigate distribution channels, collaborate with distributor teams, and expand your brand's reach across the Bay Area and beyond.


Pete Brennan, VP of Innovation at Mattson and Naturally Bay Area Board Member, will lead the discussion with:


  • Ahmed Chehade, Good Stuff Distributors
  • Hugh Rosen, Gus's Community Market
  • Quin Graddy, Canyon Market


After the panel, CPG brands are invited to BYO Samples for a table-top showcase. This is a chance to connect directly with industry professionals in our community, including local distributors and retailers, investors, and more. You'll have the chance to connect with local representatives from Good Stuff, Gus's Community Market, Canyon Market, Albertsons/Safeway, Thrive Market, and more! Bring your samples and any supplies you need to show our community your goods!


This event is a must-attend for anyone seeking to optimize their distribution strategy and grow in the Northern California marketplace.


We anticipate selling out of tickets, RSVP Today!

Speakers

  • Pete Brennan (VP of Innovation at Mattson)

    Pete Brennan

    VP of Innovation at Mattson

  • Ahmed Chehade (COO at Good Stuff Distributor Inc)

    Ahmed Chehade

    COO at Good Stuff Distributor Inc

    Ahmed Chehade is the Chief Operating Officer at Good Stuff Distributors Inc., where he has spent over a decade overseeing operations and driving the growth of emerging brands through distribution in Northern California. With an extensive network in distribution, retail, and logistics, Ahmed brings valuable industry expertise and strategic insight to the role. His leadership foundation stems from his collegiate rugby experience at UC Berkeley

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  • Quin Graddy (Grocery Manager at Canyon Market)

    Quin Graddy

    Grocery Manager at Canyon Market

    Quin has worked in the natural foods industry for 16 years at Canyon Market in San Francisco. Starting as a grocery clerk in college, he quickly realized a passion for food as he saw linear aspects of his studies in the fine arts, and the craft of specialty foods and working with local purveyors. One concept that stuck with him early on was the model of not just buying specialty or natural foods, but the principle of buying quality foods.

    With over 12 years in purchasing and category management, Quin continues to value servicing the direct community in which he works, and further strengthening the local supply chain by choosing partnerships that are within a localized footprint as much as possible.

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  • Hugh Rosen (Grocery Director of Gus's Community Markets)

    Hugh Rosen

    Grocery Director of Gus's Community Markets

    https://gussmarket.com/

    20 years retail experience in food/drug +10 years retail sales/procurement/negotiation in specialty grocery. Making sure that Gus's is continually innovating with the best grocery mix of what truly works and what the future holds, looking beyond what is in front of me, and to be that step ahead.

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Exhibitors

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Community

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Venue

Square Community Hub โ€“ Uptown Station

1955 Broadway
Oakland, California

If you have any questions please contact Event Team

Contact Organizer

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