Allen is an accomplished sales and marketing executive with proven success in exceeding multimillion-dollar sales goals and performing effective territory management within diverse industries, including real estate, automotive and telecommunications. Allen excels at planning marketing strategies, building teams, and providing motivation and sales incentives to improve market penetration, expand distribution, and increase sales revenue.

Benji Fitts has worked in the natural foods industry for over 13 years, working in sales, marketing, project management and data analytics. He started his career at Twin Oaks Tofu, a worker-owned cooperative, then spent 7 years working in a variety of roles at the store, regional, and global levels at Whole Foods Market. In 2019 Benji came to SPINS as a Retail Client Insights Manager for Lucky’s Market, and in 2020 transitioned to consulting with CPG brands on the SPINS Client Growth Solutions team.

Benji resides in Corrales, NM – the horse capitol of New Mexico – and enjoys spending time mountain biking, repeatedly dying in Elden Ring, and cooking pepperoni pizza in his Ooni oven with his five-year-old son, West.

15+ years of experience in CPG Category Management and Consumer Insights for companies including Good Foods Group, Saputo Cheese, Walgreens and the Wm. Wrigley Jr. Co.

Mary Tarczynski has 25+ years of experience leading cross-functional teams to build equity and drive sales for CPG brands including Coca-Cola, Kraft, Clorox and Campbell’s. She left corporate marketing to spend four years in emerging ad tech; then in 2016 co-founded Parabolic, a shopper marketing agency offering “ideas with trajectory” – integrated strategies, concepts and activations to help established and emerging natural brands sell in and sell through at retail.

Mary is an advocate for diversity in leadership and serves as Co-Chair for the Network of Executive Women Northern California Region and as an Executive in Residence at Plug & Play Tech Center, advising consumer brands and ad tech startups.

She and her husband live in Rockridge (Oakland) and are the parents of a Brown University graduate, UCLA student and high school senior. When not working, volunteering or traveling for fun, Mary can be found running or hiking on Bay Area trails.