Quick Bites: Building a Meaningful Community Through Emerging Social Platforms
Once upon a time a brand could create a Facebook page or an Instagram handle and simply encourage their customers to like or follow. Now brands must run paid ads to reach those same eyeballs. Email remained as an owned channel – but the volume and frequency increased so much that they are mostly ignored.
Savvy brands are finding ways to break through the digital noise by generating memorable buzz and tapping into the powerful world of word-of-mouth sharing. In this info-packed session, you will hear how four brands leveraged TikTok, Discord, SMS messaging, and social impact initiatives to build passionate brand advocates.