Event Details

Join Naturally Bay Area for a Quick Bites discussion about eCommerce Pricing and Channel Strategy. Hear from experts on how to set up your business for DTC success. We'll talk pricing, strategy, and more!


  • Allison Ball (CEO/Founder of Retail Ready®)

    Allison Ball

    CEO/Founder of Retail Ready®

    Alli is a former Grocery Buyer turned Wholesale Consultant, and the creator of Retail Ready®, THE online course, coaching & community for producers of packaged product in the food industry. Alli has helped thousands of emerging brands understand what it takes to get their products on the retail shelf—and keep them there—by sharing the behind-the-scenes secrets and thought process of Wholesale Buyers as they assess new products for their stores or online marketplace. Find her directly at AlliBall.com or weekly on Food Biz Wiz®, her podcast about wholesale strategy.

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  • Betsy McGinn (McGinn eComm)

    Betsy McGinn

    McGinn eComm

    Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business and ensure continued growth on this powerful platform.

    As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers.

    Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural and specialty brands to establish and strengthen their strategic direction on Amazon and their own Direct-to-Consumer eCommerce. From product development and profitability analysis to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure successful and profitable online businesses.

    With more than a decade of eCommerce experience, Betsy is a thought-leader and regular speaker at workshops and conferences globally.

    Visit Betsy at mcginnecomm.com

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