Lynn Yako Graham founded, scaled, and exited Beekeeper Marketing, an agency that helped natural and organic foods reach their potential on Amazon and other online retailer platforms. While at Beekeeper, she built a data analytics platform that ingested Amazon data and provided actionable insights for her clients and company.

Prior to founding Beekeeper, she led brand marketing initiatives at natural foods companies, was a tech product manager, and was a strategy consultant.

Lynn has a BA in Economics from Stanford University and an MBA from Haas Business School. She is a mom of boys, and a lover of hip hop and playing tennis.

Matt Hirschhorn leads Omnichannel Development at SC Johnson’s Lifestyle Brands Division responsible for eCommerce and Retailer Marketing in North America. SCJ Lifestyle brands include Mrs. Meyers, Method, Babyganics and Ecover.

Matt has been a CPG professional for over 20 years holding various roles in Sales and Marketing allowing him to craft a seamless and connected Omnichannel consumer experience.

Having led eCom sales channels both direct and via retail for the past 15 years Matt has developed unique perspective allowing him to mobilize organizations, build supply chains and personalized consumer experiences to adapt to the evolving digital consumer.

Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business and ensure continued growth on this powerful platform.

As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers.

Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural and specialty brands to establish and strengthen their strategic direction on Amazon and their own Direct-to-Consumer eCommerce. From product development and profitability analysis to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure successful and profitable online businesses.

With more than a decade of eCommerce experience, Betsy is a thought-leader and regular speaker at workshops and conferences globally.

Visit Betsy at mcginnecomm.com

Eileen Petkovic has been in the digital marketing industry for 10 years, with the past 8 years being spent working within the Amazon Advertising space. Prior to working within the agency world, Eileen worked with national confection brands, managing their social media and digital advertising efforts eventually making a transition into eCommerce. She has managed and executed search and display advertising for several major CPG brands, and has helped many brands launch their Amazon business through successful advertising initiatives. During the last part of tenure at her former agency, she spearheaded advertising strategies for enterprise accounts, managing a team to execute both search and display advertising for 12 (pet, coffee & consumer foods) brands under the J.M. Smucker’s corporation, overseeing a collective annual advertising budget of +$25MM. Eileen has helped several brands navigate the Amazon landscape through advertising strategies that have met the unique needs of their businesses at various stages.