The Naturally Bay Area Sales & Marketing Form will tackle the hot topic of selling into retail at our upcoming meeting.
We'll hear from special guest Diane Giansante, a Natural Product Industry sales & marketing professional with large and small CPG experience. We'll discuss how to make the most of a broker team; manage a major distributor; and how to understand, use, and measure trade spend.
You are encouraged to join the discussion and contribute questions and insights from your own experience.
You must be a paid member of Naturally Bay Area or Partner, and be a CPG-focused Sales and/or Marketing professional to participate. CEOs & Founders of CPG brands are welcome to join.
Diane has 38+ years in CPG Sales and Sales Strategy roles up to leading sales teams in both multi billion dollar companies and small <$100MM companies. She joined Omnium, a team of data scientists, as an Advisor and Partner with them as out sourced Trade or Customer marketing across a variety of CPG manufacturers.