Ericka has over 25 years of marketing, sales and general management experience in the consumer goods industry. She holds an MBA from the University of Chicago and a BA from UCLA. Ericka's career has included positions at large companies like Kraft and Nestle, but start-ups have been where she feels most at home for the last decade. At Kuli Kuli, Ericka's focus is to drive profitable growth through innovation and strategic sales expansion.

Shannon Toyos carries more than 18 years of innovation, brand and business building experience. Currently, she is the Chief Marketing Officer at Kite Hill. Shannon has a deep passion for driving awareness that the plant-based company crafts delicious artisan chef-inspired foods that enable consumers to feel good about what they eat while making a positive impact on the environment one bite at a time.

Prior to joining Kite Hill, Shannon was Vice President of Marketing for The J.M. Smucker Company where she led the business operations, marketing strategy and the innovation agenda for the on-trend pet ~$3 billion business unit. During her tenure, she launched many platforms including one of the largest new brand entries in the history of the pet snacks category “Milo’s Kitchen.” Additionally, she was part of the core team to develop the growth strategy to expand into the pet premium space that resulted in a ~$1 billion increase within the brand’s portfolio through focused M&A.