Benji Fitts has worked in the natural foods industry for over 13 years, working in sales, marketing, project management and data analytics. He started his career at Twin Oaks Tofu, a worker-owned cooperative, then spent 7 years working in a variety of roles at the store, regional, and global levels at Whole Foods Market. In 2019 Benji came to SPINS as a Retail Client Insights Manager for Lucky’s Market, and in 2020 transitioned to consulting with CPG brands on the SPINS Client Growth Solutions team.

Benji resides in Corrales, NM – the horse capitol of New Mexico – and enjoys spending time mountain biking, repeatedly dying in Elden Ring, and cooking pepperoni pizza in his Ooni oven with his five-year-old son, West.

Ally Johnson is a Senior Analyst on the Best Practice Team at SPINS where she splits her time between Client Insights Management and the Sprint Insights program, which is designed to help small and medium brands easily get consulting support. Prior to SPINS, Ally was a Category Manager at Charlotte’s Web CBD, and a Planning Analyst at The Kellogg Company.