Event Details

Weathering the Gathering Storm: Survival Training Series for Emerging CPG Brands, Part 2 - Managing Cash

Virtual Education Event, Wednesday, July 20, from 12:00 - 12:45 p.m. PT.

Join us for a discussion of current economic considerations and how to plan during uncertain times, with a focus on managing your cash and increasing your runway.

This is the second of a four-part series to help entrepreneurs prepare for and endure the financial uncertainties of the current market.

Part 1: Raising Capital (6/29/22 watch the replay)

Part 2: Managing Cash (7/20/22)

Part 3: Borrowing Money (October, details to come)

Part 4: Becoming Profitable (November, details to come)


  • Propeller Industries (Client CFO at Propeller Industries)

    Propeller Industries

    Client CFO at Propeller Industries


    Alyssa is the CFO of Propeller Industries with experience in the consumer goods, e-commerce, and technology space. Alyssa has over a decade of financial planning & analysis experience and was the founder of a furniture e-commerce business. As a founder, Alyssa understands the entrepreneurial journey and enjoys supporting clients through their financial strategy to achieve their end goal.

    Alyssa started her career at Yahoo! as a Financial Analyst before joining Ghirardelli Chocolate in 2009. At Ghirardelli, she managed the company-wide budget and forecast process, monthly financial reviews, trade spend analysis, cost accounting, customer and product P&Ls, and investment analyses. In between the first and second year of her MBA, she worked at Apple in the Corporate FP&A department. After business school, she transitioned into a general management role as Director of E-Commerce at Ghirardelli where she had full P&L responsibility of the business unit. There she managed direct-to-consumer SKU development, marketing, customer service, and in-house fulfillment, and led the relaunch of the website platform and order/inventory management systems. After Ghirardelli, she left to launch her own startup in the furniture e-commerce space with a zero inventory model.

    Alyssa holds an MBA from Stanford, successfully passed the CMA exams, and has dual degrees in Finance and Economics from Santa Clara University.

    Alyssa is a Seattle native but lives in the Bay Area. She loves adventure, is certified as a rescue scuba diver, and has backpacked or traveled through more than 50 countries. On weekends, you can find her exploring Marin with her husband and her son.

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  • Pauline Dumas (Director of Baker Tilly)

    Pauline Dumas

    Director of Baker Tilly


    Pauline is a Director at Baker Tilly's CFO Advisory Group and provide services such as transaction advisory services, including post-transaction support and integration, financial planning and analysis, financial reporting and consolidation, post-acquisition accounting, cost accounting, and interim CFO Advisory.

    Prior to Baker Tilly, Pauline held numerous senior leadership positions in the public and private sectors for companies such as Mars, Inc., MGM Resorts, Performance Food Group, and a portfolio of companies for private equity.

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