Event Details

Weathering the Gathering Storm: Survival Training Series for Emerging CPG Brands, Part 3 - Borrowing Money

Virtual Education Event, Thursday, September 15, from 12:00 - 12:45 p.m. PT.

We will hear from experts on the current state of lending, and how to leverage your resources to gain access to capital in traditional and unique ways.

This is the third of a four-part series to help entrepreneurs prepare for and endure the financial uncertainties of the current market.

Part 1: Raising Capital (6/29/22 watch the replay​)

Part 2: Managing Cash (7/20/22 watch the replay)

Part 3: Borrowing Money (9/15/22) register now

Part 4: Becoming Profitable (11/2/22)


  • Elliot Begoun (Founder, Brand Champion of TIG Brands)

    Elliot Begoun

    Founder, Brand Champion of TIG Brands


    Elliot Begoun is a 30-year industry veteran, author, podcast host, founder of TIG Brands, and a champion of Tardigrades. TIG Brands supports a community of entrepreneurs interested in building nimble, capital-efficient, resilient brands that become Tardigrades, not Unicorns. Learn more about TIG Brands’ programs here and catch Elliot at FoodBytes, the Hirshberg Entrepreneurship Institute, and the Natural Products Business School. Tune into the TIG Talks podcast and find Elliot’s articles in publications such as The Huffington Post, SmartBrief, and New Hope.

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  • Karl Boog (Chief Business Officer at Drip Capital)

    Karl Boog

    Chief Business Officer at Drip Capital


    Karl Boog is the Chief Business Officer at Drip Capital, a global digital trade finance FinTech company with offices in the Bay Area (Palo Alto), Mexico and India. At Drip, he leads US Growth and Capital Markets, including managing strategic relationships with Drip's global partnerships with banks, investors and key clients.

    Prior to Drip, Karl was an executive in hedge funds and asset management teams. He started his career with BlackRock in New York. Karl holds a B.S from The Wharton School at the University of Pennsylvania.

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  • Rob Glenn (Senior Vice President, Global Commercial Banking at Bank of America)

    Rob Glenn

    Senior Vice President, Global Commercial Banking at Bank of America


    Rob Glenn is a Senior Vice President, Senior Relationship Manager with Bank of America in the Commercial Banking division. He manages the relationships for commercial clients in the San Francisco Bay Area and the Hawaiian Islands. For 19 years, Rob has advised clients on commercial lending, equipment finance, treasury management and international trade solutions. Since 2003, he has worked closely with hundreds of local San
    Francisco companies in a multitude of industries.

    Before joining Bank of America, Rob was in Business Development at Sun Microsystems. He was responsible for driving sales of Sun products in data centers throughout North America and the Asia-Pacific regions.

    Rob has a business degree from Cal Poly San Luis Obispo. He has been a member of Bank of America’s Executive Council and Talent Council. Rob has volunteered time with The San Francisco Food Bank, Glide Memorial Church, and the Boys and Girls Club of San Francisco. He has also served as a board member for SF Made in San Francisco.

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  • Michael Jones (VP Lending Business Development at RSF Social Finance)

    Michael Jones

    VP Lending Business Development at RSF Social Finance


    As RSF’s Vice President of Lending Business Development, Michael Jones manages RSF’s business development, oversees the relationship management team, and works with strategic lending partners. He is a graduate of Morehouse College in Atlanta and attended graduate school at NYU. Michael began his banking career in New York with Wells Fargo in a real estate structured finance group and later with the corporate banking group. He then shifted to Wells Fargo’s middle market banking group in Oakland. After Wells Fargo, Michael worked at Mechanic’s Bank where he was able to support local organizations and non-profits. Prior to joining RSF, Michael worked at New Resource Bank (now Amalgamated Bank), a socially and environmentally focused lender where he supported organizations in various industries, and in recent years financed projects in the renewal energy space. Michael is a native Californian, born and raised in the Bay Area. He currently lives in the East Bay with his wife and son, and enjoys reading biographies.

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  • Chase Lindsay (Territory Manager – Southern CA at Camber Road)

    Chase Lindsay

    Territory Manager – Southern CA at Camber Road


    We work with venture-backed companies across all verticals, financing assets from manufacturing, warehouse and lab equipment, to custom devices like robotics, IT infrastructure, and software. Essentially anything on a capex or FF&E line.

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  • Jennifer Palmer (CEO of eCapital)

    Jennifer Palmer

    CEO of eCapital


    Jennifer Palmer is CEO of eCapital Asset Based Lending Corp., formerly Gerber Finance Inc., a leading asset-based and trade finance lender for companies experiencing accelerated growth. She took the helm in January 2020 and has led the company though the global pandemic while growing its portfolio more than 100%.

    Jennifer started her career as a Business Development and Marketing Associate shortly after graduating from Fordham Law School, and quickly began using her experience to streamline the documentation process while reducing clients’ costs. She was appointed SVP and in-house legal counsel, managing both business development and legal. After spearheading the healthy and steady growth of the firm’s portfolio and market presence and expanding the firm’s geographic footprint to the West Coast, New England and Canada, she was appointed President in 2013.

    As CEO, Jennifer launched two new divisions – a Natural Products division to service companies in the natural products industry and a Plus division for companies needing financing over $10MM. As one of the few female CEOs in finance, she is laser focused on making the industry more inclusive to women through top hires and increasing women’s access to capital.

    Highly regarded in the commercial finance industry, Jennifer is a frequent speaker at industry events. She has been recognized as a recipient of CFA’s Inaugural 40 Under 40 Awards as well as the 3rd Annual Renaissance Award for Women in Achievement by the New York Institute of Credit Women’s Division. Jennifer has served as a Board Member of the SFNET since 2009 and as an Executive Committee Member since 2017 during which time she spearheaded SFNET’s rebrand. She will be SFNet’s President beginning October 1, 2022.

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